Cesar is a Sr. Art Director/Designer, specializing in photo & video direction for brand/product campaigns, brand identity, and managing creative teams. Currently, a Sr. Art Director at lululemon and has previously worked for EA Sports, TAXI & Aritzia.
Ladies and Gentlemen, we are floating in space. — Spiritualized®, 1997

Seasonal shifts, sorted.
When there’s no predicting the sky above, this water-repellent anorak with distinctive tech fleece fabric gives you the go-ahead to take on seasonal shifts, as they happen. Combination weather? No problem. Cloudy, rainy, and sunny, sometimes all at the same time? The Water-Repellent Fleece Anorak has you covered for spring.
Role: Creative/Art Direction
Photography: Vishal Marapon
Sr. Graphic Designer: Michelle Du
Copy Direction: Rik Kringle-Watt
Styling: Nina Maidenment + Heji Rashdi
Hair + Makeup: Erin Klassen
Producer: Alice Best

Consider this your call to adventure.
Elevate your winter experiences with the power of down. Go anywhere. Do anything. As one of Mother Nature’s most magical materials, down outerwear is the right tool to wring adventure out of season often spent in hibernation. Inspiring our guests to explore the great outdoors regardless of the weather and asking them to use the products for the lofty adventures they’re intended for.
Role: Creative/Art Direction
Photography: Thompson Chan
Sr. Graphic Designer: Anais Favier
Copy Direction: Bethan Kwaterski
Digitech- Mackenzie Walker
DP: Evan Bourque
Styling: Nina Maidenment + Courtney
Hair + Makeup: Maria Walton
Producer: Robyn Farnham

lululemon lab
lululemon lab is the space to show up differently, push boundaries, and design for the urban thriver. Where other brands step into a post-apocalyptic dystopia or a futuristic aesthetic, that's predictable. Instead, we embrace a Utopian and hopeful outlook in unexpected places and situations.
Role: Creative/Art Direction
Photography: Thompson Chan
DP: Marianne Williams
Sr. Designer: Karim Kadi
Sr. Designer: Henry Barros
Copy Direction: Carla Hawkins
Styling: Clare Seddon, Claire Thornton
Hair + Makeup: Amy Chin
Producer: Cybelle Nguyễn

Fundamental Tee Campaign
The Greatest of all Tees. New Classic Fit Tee collection with hidden tech. Anti-Abrasive fabric, Anti-Stink, Cottony Soft Feel, and 4-way Stretch for Spring 2021.
Role: Creative/Art Direction
Photography: Fahim Kassam
Sr. Designer: Karim Kadi
Copy Direction: Kat Hertz
Styling: Courtney Cho
Hair + Makeup: Maxine Mumford
Producter: Robyn Farnham

On The Fly Collection
When you're always on the move, you need gear that can go places.
Role: Creative Direction
Photography: René Rodenkirchen
Agency: Pool House
Styling: Erin Johnson
Producer: Cybelle Nguyễn

The Align Collection
These lightweight yoga pants minimize distractions and maximize comfort as you flow through your practice. So buttery-soft, it feels weightless.
Role: Creative/Art Direction
Photography: Miles Clarke
Sr. Designer: Karim Kadi
Copy Direction: Natasha John
Videographer: Mike Bernard
Styling: Erin Johnson
Hair + Makeup: Maxine Mumford
Production: Sarah Buell

Commission Shirt Campaign
Our Commission franchise introduces a new shirt designed for everything but sitting still: Versatile, with hidden tech features: Four-way stretch, Anti-stink, Anti-wrinkle, and Sweat-wicking. The Commission Shirt is for on the move, in action, performing, and keeping up with our guys as they commute, work, and play.
Role: Creative/Art Direction
Photography: Thompson Chan
Sr. Designer: Karim Kadi
Copy Direction: Kat Hertz
Styling: Courtney Cho
Production: Matthew Sy